British Web Design keeps a written set of rules about what its own website and the websites it builds may say, and about how personal data is handled. A small business website is advertising, and UK law treats it that way. This article sets out each rule British Web Design keeps and where it can be checked.
What British Web Design says about itself
- No invented testimonials. A testimonial goes on britishwebs.com only when a customer has actually said it. Fake reviews have been banned in the UK since April 2025, under the Digital Markets, Competition and Consumers Act 2024.
- Prices are never typed into the copy. Every price on britishwebs.com and in this knowledge base is filled in from the plans table when the page is shown, so no page can advertise a price that is no longer on sale.
- Comparisons are footnoted. Claims about competitors stay to what is structurally true and checkable, and each comparison table says what it was based on and when.
- Figures are counted, not typed. Sites launched and the founding-member counter are counted from the British Web Design database. See Platform figures.
- Real customers only in the portfolio. The portfolio shows only live sites whose owners chose to be shown, and an owner can take theirs off at any time. The five example websites are made-up businesses and are labelled as examples.
What the sites British Web Design builds may say
A person checks every British Web Design site before the owner sees it, and takes out claims the business has not made:
- Accreditations. Gas Safe, NICEIC, FENSA and the like go on a site only when the owner says they hold them.
- Reviews. If a business has no reviews, its site has none. A real review, for example from its Google listing or Checkatrade, is quoted only word for word and credited.
- Experience, team and area. No invented years in business, no team that does not exist, and no areas the business does not cover.
- Unprovable claims. Phrases such as "cheapest in the area" or "number one" come out.
Where a brief is unclear, British Web Design asks rather than guesses, and a claim the owner can stand behind goes on when they ask for it. The Advertising Standards Authority's CAP Code applies to marketing claims on a business's own website. The owner reads and approves every page before it goes live, and is responsible for what the site says.
Privacy and GDPR
British Web Design is the data controller for its customers' own data (the account, the brief and the billing) and the processor for visitors to the sites it hosts, whose owners are the controllers. British Web Design does not sell personal data or use it for advertising.
Accounts, site content and the sites themselves are hosted on servers in the United Kingdom. Stripe (payments), Postmark (email), GitHub (code) and Anthropic (drafting sites) run mainly from the United States, under the UK's adequacy regulations or the UK Addendum to the standard contractual clauses. Card numbers never reach British Web Design's servers, and account passwords, card details and visitors' data are never sent to Anthropic.
When an account closes, its sites are kept for 30 days in case the cancellation was a mistake, then deleted. Invoices are kept for six years, as HMRC requires. Requests under UK GDPR are answered within one month, and complaints can go to the Information Commissioner's Office. The full text is in the privacy policy and the terms of service, both last updated 18 September 2026.
Legal pages and consent on every site
Every British Web Design site is built with its own privacy policy at /privacy-policy and terms page at /terms, written for that business and linked from its footer: what its forms collect, that British Web Design hosts it in the UK as processor, its cookies and visitors' UK GDPR rights. The owner, as controller, is responsible for keeping those pages accurate.
Google Analytics, Google Tag Manager and advertising pixels (Meta, Google Ads, LinkedIn, TikTok, Microsoft) are off on a British Web Design site until the owner switches them on. Once they are on, the site's consent banner, which is on by default, holds every one of them back until the visitor accepts. Saying no loads nothing and changes nothing about how the site works.
Acceptable use
British Web Design's terms do not allow sites used for anything unlawful, for malware or phishing, for unsolicited bulk email, or for content that infringes someone else's rights or is defamatory, hateful or pornographic. A customer may not use British Web Design to build a site for someone else without their permission.
Questions
Does British Web Design use fake reviews or testimonials?
No. British Web Design puts a testimonial on its own website only when a customer has actually said it, and the sites it builds carry no invented reviews. Fake reviews have been banned in the UK since April 2025.
Do British Web Design websites ask for cookie consent?
Yes, when they need to. Google Analytics and advertising tags stay off on a British Web Design site until the owner switches them on, and then load only after the visitor accepts them in the site's consent banner.
Sources
- Privacy & GDPR
- Terms of service
- Human-checked AI websites
- Compared with Wix, for a footnoted comparison
- Portfolio
- Sole trader or limited company: what your website has to say by law
- Digital Markets, Competition and Consumers Act 2024
- CMA guidance on fake reviews
- The CAP Code
- Information Commissioner's Office