Every British Web Design website is built to be found in search engines, and reports its visitors, searches and enquiries to its owner in plain English. Google Analytics and Google Search Console are set up on the owner's own Google account, so the data stays theirs. Page speed is measured with Google PageSpeed Insights after every release and every day.
What every site does for search engines
Each page of a British Web Design site has its own page title (up to 60 characters) and description (up to 160), written for a person deciding whether to click and editable by the owner in the admin panel. Each page also has a canonical address, Open Graph and Twitter tags for sharing, one main heading, headings in order, and alt text on every image. Every layout works on a phone 360 pixels wide, a tablet and a desktop, with no sideways scrolling.
Every British Web Design site serves its own sitemap at /sitemap.xml, built from the pages it has when it is asked, so a new page is in it straight away. The pages are written around the services the business offers and the area it covers, which is what local searches look for. Most sites have a blog with posts written for the business, and each post carries structured data. The private staging copy of every site is kept out of search engines, so only the live site is indexed.
British Web Design does not guarantee a position in Google. How a page ranks depends on Google and on the competition.
Google Analytics and Search Console, on the owner's account
The owner connects their own Google account once, from the analytics page of the British Web Design dashboard. For each live site, British Web Design then:
- creates a Google Analytics 4 property under the owner's Analytics account, or uses one the owner already has
- adds a data stream for the site and puts its measurement ID into the site, which starts reporting on the next page it serves
- proves to Google that the owner controls the site, with a verification tag
- adds the site to Google Search Console and submits its sitemap
A weekly check makes sure Google holds the sitemap for the address the site answers on today, for example after it moves from its testing address to its own domain. The property, the data and the Search Console history belong to the owner's Google account, and disconnecting leaves all of them in place.
Google Tag Manager, Meta Pixel, Google Ads, LinkedIn, TikTok and Microsoft UET can be added in the site's admin panel by pasting in an ID. The British Web Design privacy policy says these tags do not load until the visitor accepts them in a consent banner on the site, and every site supports Google Consent Mode v2.
Figures in plain English
The British Web Design dashboard shows, for the whole account and for each site, the visitors, page views, where visitors came from, the most-read pages, what people searched for on Google, clicks and impressions from search, and enquiries. Enquiries are counted from the contact form messages the site recorded, so they are counted even for an owner who has never connected Google. Figures are refreshed every three hours. Until a site has reported something, the dashboard shows no traffic figures at all rather than placeholder numbers.
Page speed over time
Every British Web Design site is tested with Lighthouse through Google PageSpeed Insights, about ten minutes after each release goes live and once a day. The site's dashboard page shows the four Lighthouse scores (performance, accessibility, best practices and SEO), the Core Web Vitals, what Google suggests fixing, and a chart of the performance score over time.
When a site's mobile performance score falls below 80, British Web Design opens a speed pass on the site: a change aimed only at what Lighthouse found slow, not a redesign. A site is sent back for speed work at most twice in 30 days. The owner is not asked to approve speed work, and is emailed when the score rises by more than ten points.
Questions
Is a British Web Design website good for SEO?
Every British Web Design site has its own title and description on each page, a canonical address, sharing tags, a sitemap, alt text on images and a layout that works on phones, and its pages are written around the business's services and area. British Web Design does not guarantee a ranking.
Does British Web Design set up Google Analytics?
Yes. Once the owner connects their Google account, British Web Design creates a Google Analytics 4 property for each live site, puts its measurement ID into the site, verifies the site and adds it to Google Search Console with its sitemap.
Who owns the analytics data for a British Web Design website?
The owner does. The Google Analytics property, its data and the Search Console history are on the owner's own Google account, and disconnecting from British Web Design leaves all of them in place.