Northern roofing contractors: a roofer’s website built to bring in quote requests

Northern roofing contractors is a family-run roofing firm based in Washington, Tyne and Wear. They work across Tyne and Wear, County Durham, Northumberland and Teesside, for homeowners, landlords and builders.

The work covers the whole roof:

• Repairs and slipped tiles
• New slate and tile roofs
• Flat roofs in rubber, felt and fibreglass, and roof windows
• Chimneys and lead work
• Gutters, fascias and soffits
• Storm damage and emergency repairs
• Drone roof surveys

Quotes are free, they are fully insured, and they offer evening and weekend appointments.

Nothing. Their domain pointed at a Wix placeholder that had never been connected to a website, so there was nothing to carry across. The site was built from their brief.

People looking for a roofer usually want to know three things quickly: do you do my kind of job, do you come to my area, and how do I get a price. The site answers those in that order.

• Roofing services, a page that says plainly what they do
• Emergency roof repairs, a page of its own with a call-back form, because someone with water coming through the ceiling wants a phone call, not a long form
• Our work, finished projects in a gallery
• Areas we cover, the towns listed by county with a postcode checker, so someone in Hartlepool knows straight away whether to ask
• A quote form that asks for the type of job, the postcode, whether they are a homeowner, landlord or builder, the best time to visit, and up to five photos: the things a roofer asks on the first call anyway
• A bar with Call and Get a quote fixed to the bottom of the screen on phones, where most people look for a tradesperson

The day the site went up, the owner sent us his own words about drone roof surveys from his dashboard, with a photo taken from his drone. We turned it into a Drone roof surveys page with its own form for booking a survey, and put it in the menus. It was live the next day.

It is a good example of how a site with us changes: the owner says what they want in their own words, and we make the page.