Case study · Engraved keepsakes
Memories To Cherish: engraved keepsakes, and the pages their QR codes open
Memories To Cherish engraves keepsakes with a QR code that opens a page of photos, videos and words. They needed a website for the keepsakes, and a way to make those pages themselves. Over three weeks of changes, the site grew into both.
- Business
- Memories To Cherish
- Kind of business
- Engraved keepsakes
- Where
- Caldicot, Monmouthshire
- Live since
- October 2026
The business
Memories To Cherish, "Connecting Hearts", is based in Caldicot, Monmouthshire. It laser-engraves keepsakes on stainless steel hearts and ID tags, anodised aluminium tags, wood and slate, for birthdays, weddings, pets, and in memory of someone.
Each keepsake carries a QR code. Scan it and a dedication page opens: photos, videos and words about the person or the day. Keepsakes start from £20 with the page included, and the pages and codes do not expire. Customers email their photos and videos, and Memories To Cherish builds the page.
What they had before
A WordPress site. We carried across its real words and 83 of its images.
One thing mattered more than anything else in the move. Some keepsakes already engraved and given to people had QR codes pointing at pages on the old site, and a code on a steel heart cannot be changed. So those pages kept their exact old web addresses on the new site.
What we built
The first build was the shop window: the keepsakes, a page for each material and each occasion, and a contact form. The bigger job came next.
Dedication pages, built into their own site. Each one is made in their admin and lives at its own address, and can hold:
- A gallery of photos and a single feature photo
- Videos of up to 500 MB
- Messages, social links and a favourite quote
- A favourite place, a song and a favourite colour
- Voice recordings, as MP3s
A page can have an access code for the family, can stop people right-clicking to save the photos, and is kept out of Google unless they choose otherwise.
What did not work first time
The logo took three goes. After the second, the owner's note was "the hands need to be more hand like", and the third became two overlapping hearts.
The favourite colour first went in as a small label at the top of a page. She asked for it to be its own section, like the favourite place and the song, with the same details. So it moved into a section of its own that sits wherever she puts it.
Most of the sections were her ideas, asked for one at a time from her dashboard as she made pages for real customers and saw what was missing.
In numbers
These describe the site and how it grew, not sales. We do not publish figures for those without the business’s own records.
- images brought across from the old WordPress site
- 83
- Source: The first build, 10 October 2026
- changes she asked for from her dashboard
- 14
- Source: Her change requests, 13 October to 4 November 2026
- the largest video a dedication page can hold
- 500 MB
- Source: The dedication pages on with-love.co.uk
