# How a website gets built

> The four steps from a sentence or two about a business to a live British Web Design website: the brief, the build and the human check, a private preview, and going live.

Page: https://averbo.ai/knowledge/how-it-works
Section: How it works and what you get
Published: 2026-10-22 · Updated: 2026-10-22 · Reviewed: 2026-10-22
Publisher: Averbo (Bind CRM Limited, company number 12500271)

- Steps: Brief, build, private preview, go live
- What the owner writes: A sentence or two about the business
- Build: A few minutes, followed on a live log
- Median build time: 6m 52s
- Checked by: A person, before the owner sees the site
- Preview: A private staging address, with test card payments
- Goes live: When the owner chooses, on their own domain
- Free trial: 7 days, no card needed

**British Web Design builds a complete small business website from a sentence or two about the business, and a person checks it before the owner sees it.** There are four steps, and the owner does not build anything.

## 1. The brief

The owner writes about the business in plain English: what it does, where, and what visitors should do on the site (get in touch, book or buy). The box on the [British Web Design home page](https://averbo.ai/) shows a sketch of the pages that would be built before anyone signs up.

After signing up, a short form asks for the contact details, opening hours, photographs, a logo if there is one, and up to three websites the owner likes. Tone of voice, typefaces and colours can be left as "choose for me". The build chooses the pages, with a home page and a contact page at the least. When a brief is unclear, British Web Design asks rather than guesses.

## 2. The build, and the human check

A person at British Web Design reads the brief before a site is built from it. The site is then drafted by an AI model (the British Web Design privacy policy names the provider as Anthropic) working in the site's own code: a real Laravel application, not a page builder. The build writes the design and the copy, and places the photographs, the owner's own first.

The British Web Design dashboard shows each step as it happens, with a live log. The build itself takes a few minutes. A person then looks over the finished site before the owner is shown it, checking that nothing has been invented: no experience, accreditations, testimonials or staff the owner did not mention. From brief to a site ready to look at usually takes days rather than weeks.

## 3. A private preview, with test payments

Every British Web Design site goes up first on a private staging address under on-britishwebs.com. The staging copy is open to anyone with the link, but search engines are told not to list it. There the owner can read every page, book or buy using Stripe's test cards (no money moves), and ask for changes in their own words: see [Changes, editing and support](https://averbo.ai/knowledge/changes-and-support). The free trial lasts 7 days and needs no card, and during it the site stays on its staging address.

## 4. Going live

When the owner is happy, they press **Go live**, on the dashboard or on the "Ready to go live?" bar on the staging site. Paying comes first: an owner still on the free trial starts the subscription, $11.99/month per website. The owner then chooses the domain: a new name bought on the dashboard, whose records British Web Design writes itself, or a name they already have, pointed at the site with two records the dashboard checks. The live website is then built on that domain, with an https certificate.

Later changes land on the staging copy first, and the owner presses **Approve and go live** to publish each one. A site that takes bookings or sells online also needs **Take payments**, which links the owner's own Stripe account: see [Card payments and online shops](https://averbo.ai/knowledge/payments-and-shop).

## Who does what

| Step | The owner | British Web Design |
|---|---|---|
| Brief | Writes a few sentences, sends details and photographs | Reads the brief and asks about anything unclear |
| Build | Nothing | Builds the pages, copy, design, hosting and contact form, then checks the result |
| Preview | Reads the site, tries bookings and payments with test cards, asks for changes | Makes each change and puts it on the staging copy |
| Go live | Starts paying, chooses or connects a domain | Builds the live site, writes the domain records, issues the certificate |

## When this is not the right approach

British Web Design is not a do-it-yourself builder. An owner who would rather design every page themselves may find a DIY builder cheaper, as the [comparison with Wix](https://averbo.ai/vs-wix) says. British Web Design is not instant either: the human check turns a build of minutes into a process of days.

## Questions

### How long does it take to get a British Web Design website?
The build itself takes a few minutes and is shown on the dashboard with a live log. From brief to a site ready to look at usually takes days rather than weeks, because a person checks the brief and the finished site, and because the owner's details, photographs and choice of domain set the pace.

### Can I see my British Web Design site before it goes public?
Yes. Every British Web Design site is built first on a private staging address, where the owner can read every page, make test bookings and purchases with test cards, and ask for changes. The site only goes live on the owner's domain when the owner presses Go live.

### Is a British Web Design website written by AI?
The first draft is written by an AI model from the owner's brief. A person at British Web Design reads the brief before the build and checks the finished site before the owner sees it, and claims the owner did not make, such as accreditations or reviews, are taken out.

## Sources

- [How it works](https://averbo.ai/how-it-works)
- [Why human checks matter](https://averbo.ai/human-checked-ai-websites)
- [What human-checked actually means](https://averbo.ai/blog/what-human-checked-actually-means)
- [What happens in your free trial](https://averbo.ai/blog/what-happens-in-your-free-trial)
- [Privacy policy](https://averbo.ai/privacy), which names the AI provider
- [British Web Design compared with Wix](https://averbo.ai/vs-wix)
- [The technology behind the sites](https://averbo.ai/knowledge/technology)
- [The free trial](https://averbo.ai/knowledge/free-trial)
- [Domain names](https://averbo.ai/knowledge/domains)